Posts Tagged ‘Moolah!’

Commence Export!

August 6, 2010

JR just asked, “Should I start exporting these babies?” My response, “Yes!” And so we began outputting the four Moo News episodes we’ve been working on all week!

By tonight, we’ll have output all TEN videos: four MOO NEWS (comedic, mock news show about dairy happenings, ex. Investigative Report – Do Milk Baths Really Make Your Skin Softer), five MOOLAH! (traveling milk-themed gameshow set out of a truck we customized into a cow), and the teaser video for our lactose-free cooking show GOURMOO that will be be shot in November.

It’s been an exciting but exhausting week. Each series has a completely different personalities – different format, style, and objectives – which translates to a lot of varied needs in music, motion graphics, editorial choices, brands of brain power, etc. Luckily, all the initial feedback has been doable and totally reflective of the fact that we’ve all been working together on this project since April. We’re on the same page.

Low res screen grab of MOOLAH! in Boston

Personally, some of my favorite aspects of these cuts are the motion graphics for MOOLAH! — a tiny replica of the cow truck zooms across the screen, splaying money as it goes. Once it “parks” it becomes the ever present “money won” counter at the bottom of the screen.

I also love the music for the Call to Action. Chris (composer) and I have been talking about this track since June. Back then, we recognized how music-driven this video was and decided that instead of waiting for picture-lock, he should do the skeleton composition first and that JR (editor) would cut to that.  An unorthodox approach that truly paid off – the cuts are great and the music is addictively good… and this is for an 40 second teaser video!

Finally, MOO NEWS, the most scripted of all the content, was a ball to put together and see how JR’s crackerjack editing pace quick and the jokes rolling. Plus, his voice over performance as the Talent Scout auditioning a dairy cow is brilliant.

That all said, I’m looking forward to a weekend of birthday parties, work on my next script idea and memorizing for officiating Kristen and Seth’s wedding next weekend. Oh geez… I still need a dress for the ceremony…


Hot in the Morning

July 22, 2010

I’m on a roll today:

Did a lot of brainstorming and a little writing on the Untitled Earthquake project.

Prepped for our big post production meeting on MOOLAH! (one Miami cut exists) and MOONEWS (all four episodes are in rough cuts) by re-watching all the first cuts of the shows. Damn. These are really good first cuts. Makes me look good. Thanks, Editor JR!

Organized all my notes for our motion graphics whiz kid and revised the music delivery schedule for our composer.  Bring on this State of the Union Post Meeting!

Edited and posted this week’s Top Five List for LilyDidIt. It’s a funny, topical and warmly personal list from Shannon Corder: Top Five Ways the Heat is Getting to Me.

Revised and uploaded Jim Rowley’s first batch of astrological funcasts for LilyDidIt. My favorite is Cancer’s horoscope: “Hoarding is an unhealthy lifestyle—unless you’re hoarding gold.” He’ll deliver a new set of ‘scopes on August 2.

And in an hour, Seth picks me up to take me to get DEPUTIZED so I can marry him and Kristen in three weeks. For half our drive, I’ll probably still be giving post notes but knowing Seth he’ll also probably be on the phone. We’ll talk over hotdogs at Portillos.  Yes, I said, HOT DOGS AT PORTILLOS! Been dreaming about today since Seth told me we’d be in a ten mile radius of the lone Cali-based Chicago hot dog palace. Dad, today’s dog is dedicated to you.


July 15, 2010

I’m flying out today to shoot MOOLAH! in Boston on Saturday!

Miami episode shoot was fantastic – no rain, no Moolah! truck stuck in the sand, no overtime, no over budget, no shortage of contestants and TONS of great moments and even a $300 winner! ($300 is the most a team can win). However, the start of the day was tough. Without a familiar crew, a tech scout, an AD, or a pre-production meeting with crewheads, and with the challenge of producing and shooting a live event that has never been rehearsed, the first half of the day had some stumbles to say that least. The crew rallied and with Gabe and my direction were able to find our way through the growing pains.

By afternoon, we got in a rhythm and cranked through contestants, draw big crowds, and get covered by the Miami Herald. I’m so impressed

Our host (Coronado) and his co-star, the Moomobile.

withCoronado’s (our host) ability to perform on the fly and engage strangers and pull a crowd, he’s the PERFECT guy for this role. Apparently the spectators thought so too. Check out the pics of him signing cowbells for little girls asking for his autograph.

I can’t wait to see how great everything goes in Boston now that we’ve run the show once. After that shoot, I want to do a post about the differences in directing something like MOOLAH! (live, game show, in public with the public) and scripted, narrative stuff. They inform each other but are completely and “udderly” different.

Wish me luck this Saturday!

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