Posts Tagged ‘Lactaid’

Guest Moo-er

August 18, 2011

Check out “Honk If You’re Moovelous,” a guest post that I wrote about directing for Moovision’s What’s Moo? blog. I discuss some of my heartfelt philosophies about directing and an ice cream truck that looks like a cow.

Morena Tan, the winner of the GOURMOO COOKOFF cooking show I directed, also contributed to the site with the aptly titled “Tale of a Gourmoo Cookoff Champion.” She published some fantastic shots from set, including a shot of me with the cast and a picture (that I just have to attach here too) of our quadrant-fied monitor which proves that I really know how to get some handsome coverage with four cameras.



Episode 1: Appetizers

February 16, 2011

I had a marvelous time directing GOURMOO COOKOFF. Check out the premiere episode (it went live today!) in which the contestants attempt appetizers and let me know what you think!

The Appetizers Episode includes treats like…

The awesome cast of contestants who had to submit videos of themselves, rally online voters to pick their video instead of all the other submissions, and receive our judges' vote to be finalists on the show

Our panel of expert judges who love food and being honest about it with our contestants: Chef Lala (recently on the Today Show), food blogger Kristy Bernardo, and Chef Marlon Alexander (fresh from touring with KISS!).

The shots of delicious dishes featuring lactose-free dishes. The Gourmoo Cookoff competition was sponsored by LACTAID Milk.

The Cows Come Home

October 18, 2010

The Lactaid-sponsored web channel Moovision that I’ve been working on since April launched last week!  All video content on the site was directed by me; I also helped out with much of the scripting. The channel is home to three web series:

1. MOOLAH! is a traveling dairy-themed game show set outside of our moo-velous Moomobile (ice cream truck transformed into a cow). We awarded thousands of dollars to milk-savvy contestants in Boston and Miami this summer. YOU can win Amazon gift cards right NOW (until 1/10/11) by playing MOOLAH! online. Seriously, click-click and graze into some green!

2. MOO NEWS is a WEEKEND UPDATE for the dairy world.  Definitely check out the “Lydia Sighting” episode — it has a Facebook Connect function meaning it seamlessly integrates names and pictures from your Facebook page into the video.

3. GOURMOO COOKOFF, hosted by the dashing and delictable Eric Rosen, is a lactose-free cooking show with a grand prize of a dream culinary vacation! We will be shooting this winter in LA and are currently running a User Generated Contest to help us select our contestants for the show. Submit a video and get on the show!

Here’s a little taste of MOOLAH!

As usual, I learned a ton on this project, but mostly I feel so grateful for the opportunity to work with my producers Michele and Gabe. I have known them both for a long time, but this my first opportunity to work with them in production. They certainly delivered their end of the bargain. I hope that, in their eyes, I did too because I can’t wait for the next chance to work with them.

Milk and American Justice

September 16, 2010

This week has been fun.

I was put on a jury on Monday so I’ve been unexpectedly serving the American justice system all week. I can’t wait to talk about the trial and the experience after we come to a verdict.

While doing my civil duty, my post team and I were galloping down the homestretch on the Lactaid “Moovision” project that I’ve been on since April. On Friday, we deliver two webseries and a teaser video for a third series that we’re shooting in December.

Thus, this week, before and after my court hours, I went to In A Place Productions and worked with the extradoinary color-correction team consisting of  Milton and Augie. Despite my Boston DP’s complaints about the cameras we used, we were lauding them this week. It’s amazing the amount of information Canon’s 5D, 7D, and 1D’s captured. Milton was able to transform cringe-worthily overexposed shots into glorious images!  Thank you In a Place peeps!

Meanwhile, I collaborated with Chris Westlake via text messages from the courthouse and phone calls at the lunch hour to guide him with small revisions on the three final music cues.  Luckily, Chris and I have a shorthand after doing so many projects together.

Starting Sunday, another usual suspect joined the post team — Mr. Andy Hay! Andy and I did our spotting session before the week began so he could dig into the sound design and mix asap. He’s managed miracles with fixing the sound messes our Boston mixer left us. The last one of the ten to-be-delivered videos is coming in momentarily.

And, I finished reading THE HANDMAID’S TALE by Margaret Atwood, which will be a new favorite for me. I devoured the novel, but the ending is driving me nuts. Eventually, I’ll probably decide it’s a perfect conclusion, but, right now, I want more. I care about our narrator and want the closure of knowing her fate. Though the point is probably that she doesn’t know it so I’m more “with” her than ever and, really, the story is everything that happened before those last pages, how she’s evolved, but… still… I want the bow.

Next week I’ll get back to work on my next feature, the UNTITLED EARTHQUAKE MOVIE, but, rightly so with the Moovision delivery and jury duty, we paused it.

Commence Export!

August 6, 2010

JR just asked, “Should I start exporting these babies?” My response, “Yes!” And so we began outputting the four Moo News episodes we’ve been working on all week!

By tonight, we’ll have output all TEN videos: four MOO NEWS (comedic, mock news show about dairy happenings, ex. Investigative Report – Do Milk Baths Really Make Your Skin Softer), five MOOLAH! (traveling milk-themed gameshow set out of a truck we customized into a cow), and the teaser video for our lactose-free cooking show GOURMOO that will be be shot in November.

It’s been an exciting but exhausting week. Each series has a completely different personalities – different format, style, and objectives – which translates to a lot of varied needs in music, motion graphics, editorial choices, brands of brain power, etc. Luckily, all the initial feedback has been doable and totally reflective of the fact that we’ve all been working together on this project since April. We’re on the same page.

Low res screen grab of MOOLAH! in Boston

Personally, some of my favorite aspects of these cuts are the motion graphics for MOOLAH! — a tiny replica of the cow truck zooms across the screen, splaying money as it goes. Once it “parks” it becomes the ever present “money won” counter at the bottom of the screen.

I also love the music for the Call to Action. Chris (composer) and I have been talking about this track since June. Back then, we recognized how music-driven this video was and decided that instead of waiting for picture-lock, he should do the skeleton composition first and that JR (editor) would cut to that.  An unorthodox approach that truly paid off – the cuts are great and the music is addictively good… and this is for an 40 second teaser video!

Finally, MOO NEWS, the most scripted of all the content, was a ball to put together and see how JR’s crackerjack editing pace quick and the jokes rolling. Plus, his voice over performance as the Talent Scout auditioning a dairy cow is brilliant.

That all said, I’m looking forward to a weekend of birthday parties, work on my next script idea and memorizing for officiating Kristen and Seth’s wedding next weekend. Oh geez… I still need a dress for the ceremony…

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