JR just asked, “Should I start exporting these babies?” My response, “Yes!” And so we began outputting the four Moo News episodes we’ve been working on all week!
By tonight, we’ll have output all TEN videos: four MOO NEWS (comedic, mock news show about dairy happenings, ex. Investigative Report – Do Milk Baths Really Make Your Skin Softer), five MOOLAH! (traveling milk-themed gameshow set out of a truck we customized into a cow), and the teaser video for our lactose-free cooking show GOURMOO that will be be shot in November.
It’s been an exciting but exhausting week. Each series has a completely different personalities – different format, style, and objectives – which translates to a lot of varied needs in music, motion graphics, editorial choices, brands of brain power, etc. Luckily, all the initial feedback has been doable and totally reflective of the fact that we’ve all been working together on this project since April. We’re on the same page.
Low res screen grab of MOOLAH! in Boston
Personally, some of my favorite aspects of these cuts are the motion graphics for MOOLAH! — a tiny replica of the cow truck zooms across the screen, splaying money as it goes. Once it “parks” it becomes the ever present “money won” counter at the bottom of the screen.
I also love the music for the Call to Action. Chris (composer) and I have been talking about this track since June. Back then, we recognized how music-driven this video was and decided that instead of waiting for picture-lock, he should do the skeleton composition first and that JR (editor) would cut to that. An unorthodox approach that truly paid off – the cuts are great and the music is addictively good… and this is for an 40 second teaser video!
Finally, MOO NEWS, the most scripted of all the content, was a ball to put together and see how JR’s crackerjack editing pace quick and the jokes rolling. Plus, his voice over performance as the Talent Scout auditioning a dairy cow is brilliant.
That all said, I’m looking forward to a weekend of birthday parties, work on my next script idea and memorizing for officiating Kristen and Seth’s wedding next weekend. Oh geez… I still need a dress for the ceremony…